If you have a mobile app development company, you have to use digital marketing to get to know and get new customers. If you still don't use digital marketing, or if you use it but think you can improve it, check out these tips.
However, some things have not yet changed. We have 10 generic tips for you and your company that will help you make your company known in these times of change.
1. You have to be in social networks and share content
Your clients are on social networks, so you can know your clients better with social networks. Depending on the type of company you have or the audience you are targeting, it would be better if you are in a social network or that you are in all possible social networks. Facebook and Twitter are the most general, but Instagram continues to grow among the younger public and LinkedIn has established itself as the professional social network par excellence.
In social networks, it's not just about creating a company profile. You have to be active and share quality content for your users. That way, you will generate engagement and your customers will share the content so that it reaches potential new customers.
2. Have a corporate blog
A corporate blog is a perfect tool to publicize your company and to make announcements when you need it. It's great to communicate information about your sector, the company or new products. But the most important thing is to create content that may interest your customers. It depends a lot on the sector and what your company is dedicated to, but if you talk about your activity and show that you have the knowledge, offering attractive and interesting content, customers will see you as a reference in the sector.
3. Harness the power of videos
If a picture is worth a thousand words, a video is worth millions of words. Presently, videos are the most-watched content on social networks. Internet users do not spend much time reading but prefer the multimedia format, and the video has the best results.
Use the videos to publicize your products or services, to show the culture of your company or to present to your employees. Many of the big companies have used video as the preferred format, and they are having immense success through digital marketing.
4. Create effective email marketing campaigns
First of all, keep in mind that email marketing, although it is very powerful, you have to work it carefully. Several different emails fall into this category: newsletters, summaries of the latest articles, individual emails that you can do looking for a specific action, sponsored emails or transactional emails.
For them to be effective campaigns, we recommend that you do several tests (A / B test), that you write good and attractive texts, that you work hard on email issues, that you add something of value to each one and that you have your style and personality.
5. Work your web SEO
We have talked a lot about SEO, and that is one of the most important factors of any website. Work SEO from the beginning, even before setting up the website, so everything works perfectly. Use the corporate blog that we talked about before to position you through quality content and keywords. You can also count on the help of professionals so that you have adequate SEO and appear in the first search results.
6. Get Leads in exchange for downloadable content
This point is related to that of emails, specifically with the point of transactional emails. Create downloadable content (in the form of ebooks, videos, courses, etc.) and program it using a registration form to be automatically sent by email to the user as soon as they have registered. That way, you will have the user's data to be able to send emails, while he will get the content that you have made available to him.
7. Adapt to the mobile
One of the most important points today is that your website is adapted to mobile devices since most of the time, people surf the internet from these devices. You must take into account both the design of the web, that it is responsive, and that it takes little time to load from mobile devices. And don't forget that SEO is currently working for mobile.
8. Advertise online
It seems obvious, but many fear online advertising because it involves an economic investment, compared to other types of strategies. Online advertising is suitable for specific moments in which a type of conversion needs to be promoted in the short term.
9. Network on LinkedIn
LinkedIn is where the professionals are, so there will be your suppliers, your partners, and also your customers. If you dedicate yourself to a B2B company, LinkedIn will help you open the doors to new customers, so it does not hurt that you have a good profile and that you learn to use this social network as a tool to increase sales. Also, keep in mind that it is a perfect communication channel.
10. Use Social Media tools
To manage social networks, it is advisable to use Social Media tools. There are many in the market, from those that are free to others for a fee. The important thing is that you can plan and schedule your publications on different social networks. Create a social media strategy and use some Social Media tools to have everything programmed.