Instagram is a perfect marketing platform for all types of businesses. It allows the brand to sell products online and help them to build their brand community. Do you want to grow your brand on Instagram and attract new customers? For this purpose, you have to follow the best practices and strategies to build your brand presence on Instagram.
Update Your Instagram Profile
Update your Instagram profile. Also, if you are starting your brand, change your Instagram account into a business account. Add business details like phone number, location, email address, and bio. Instagram bio is essential; It’s not just 150 characters. Instagram bio is your brand’s first impression on your potential customers. Also, hashtags are the key points about your social presence, use branded hashtags. Also, add a profile picture that represents your brand.
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Produce Creative Content
Produce creative content that your customers love. Use your best practices to create unique content that engages more audience to your profile. Consider the following types while posting your content on Instagram.
Posts eye-catching and stylish images on Instagram
Centralize your content strategy around people and highlight the people who support your content. Share user-generated content and customer photos that help you to display your satisfied customers and place your products in a real-world environment.
Post video content on Instagram; video content is the most popular and shared format on social media.
Use memes in your Instagram story because it is perfect for humor or inspiration
Use Instagram stories to interact with more users
Instagram Marketing Tools
Use an Instagram marketing insight tool to track your performance. It helps you to understand your audience and follow the performance of your content. Also, sprout social is a critical Instagram marketing tool. You can use this to see engagement trends and content performance to improve your Instagram marketing strategy.
Publish content on Instagram to increase engagement
Random posting does not give you any help. As part of your Instagram marketing strategy, take note of the following.
Use a unique caption on your posts. Because of even the small details of those captions impact your engagement rate. No matter what you’re saying or selling, make sure that you add a combination of the following in your captions.
A call to action (a question, check out our bio, etc.)
A touch of character (Use emojis)
Include branded hashtags to the post, between 1 to 5 is considered excellent.
Timing and Frequency
The timing of your posts creates a massive impact on your followers and engage more audience. Post content daily, but you don’t want to lose quality for quantity. Choose the best time to post content on Instagram.
Cross-post content on other social media
You have to cross-post your Instagram content on other social networks like Facebook and Twitter. It maximizes the chances your content reaches to maximum people and engage more audience. Also, helping you to increase your Instagram followers.
Promote your Profile on Long Term
Followers and customers don’t show up by accident. For this, you have to make a long term Instagram marketing strategy to engage the audience. This strategy increases your followers and helps you to build your audience.