Website audits reveal so much about the condition of your online presence. Moreover, small businesses feel bad when they come across the same type of issues consistently. The best marketing agency in Phoenix explains in detail the trending SEO issues that are surfacing when performance audits get done on sites yearly.
Technical SEO is a term that refers to updating a server or site if you are an admin to make a change that affects crawlers from search engines, indexing, and site ranking. According to the marketing agency in Phoenix that deals with technical SEO, the components that get checked during an audit include title tags, page headers, sitemaps, HTTP responses at the header and site metadata.
Lack of HTTP Security
Now, HTTP URLs are no longer secure and Google released a warning that they are no longer safe. It was in October 2017 when this issue was declared. Chrome is a browser developed by Google which detects if your site is secure or not. You should get an SSL certificate to make the website safe and less vulnerable.
Improper Site Indexing
Indexing is essential since it means that Google recognizes your website. To check the number of pages of a specific site indexed, type “site:yoursitename.com.” and count how many of them appear in the results. The ways of fixing such an issue include adding the URL to the Google platform, visit Google Webmaster and check why your pages are not getting ranked and lastly ensure that the robot.txt file is not blocking any pages from indexing.
Unavailability of an XML Sitemap
Web crawlers usually require a sitemap to learn more about the pages and their content. Just add “/sitemap.xml” at the end of your website to ensure you have a sitemap. Hire a web developer to design a sitemap.
Unavailability of Robots.txt File
A wrongly configured file will damage the traffic the site generates. Add “/robots.txt” at the end of the URL. If it reads “User-agent: * Disallow: /,” there is a problem. Contact a developer to resolve the issue.
NOINDEX Meta Robots
If the right configurations within the NOINDEX tag get set, it shows that some pages are irrelevant to bots. The NOINDEX tag is useful during the development period or when a site is under maintenance. Check the metatags and remove it if found.
Pages Loading Slowly
Multiple Homepage URL’S
Search engines may find it difficult to index a site if it contains multiple domains. Check whether you have both HTTP and HTTPS domain versions. As mentioned above type “site:yoursitename.com, ” to know whether you have pages indexed. Consult a developer if you find multiple page versions.
The Wrong Rel=Canonical
The Rel=Canonical is vital for sites that contain duplicate content like e-commerce with category pages that look similar. It informs search engines the essential pages to index. Consult a developer to review the source code.
Copy Pasted Content
The worst problem that duplicate content may cause is confusing bots and crawlers, thus providing bad experience to your users. It occurs when items on sale with the same content appear on different pages, especially the e-commerce sites. Contact a developer.
Alt Tags Missing
It is necessary to add the alt tag, especially with images to ensure that bots recognize what an image is all about. It improves the experience of users. Ensure you run audits regularly to know where alt tags are missing.
They are links to no destination, which makes the site look unprofessional. Run regular audits and monitor the links to external sources and fix them with the correct links.
Shallow Use of Structured Data
It helps search engines understand the content included on pages. Add the data in a JSON file when you publish new material, which may make the site rank better.
A site should be viewable on different screen sizes, whether on a PC, MacBook, tablet, or android and apple devices. The design should be mobile first to ensure that those with hand-held computer devices can access the site. Add metatags and structured data and update mobile URLs.
Missing Metatag Descriptions
They help in high ranking and attract traffic to the website. Run audits and fix meta descriptions by prioritizing according to the value of a page.
Redirection to Pages with Unfamiliar Language
The language gets set using the “HREFLang tag.” Specify the correct language type to make sure users get accurate information.
In the end, if this looks like more on your plate you can hire an experienced marketing firm to assist you with all SEO issues of your website and its promotion online.