Must Check That Your Website Is Mobile Friendly
Mobile SEO is one of the most important factors to consider. More than 60% of Google searches come from mobile devices, and also Google has started using the mobile-first algorithm. If your website is mobile-friendly, then it will help you out in getting the right traffic organically. Additionally, in order to check that your site is mobile-friendly or not, you can use the Google mobile-friendly testing tool.
Check That Google Index Ban Version Of Your Website
Do you know that you can have different versions of your site to get indexed in Google? Yes, there are four different versions, including:
Try To Speed Up Your Site
You need to understand that the loading speed of your site is a ranking factor. Yes, if your site has a right loading speed, then it will help you in enhancing its ranking. For this, first of all, you need to clean up the HTML code and then run a speed test. Finally, crunch your images.
Find And Delete Zombie Pages
Go to Google and type the site: yourwebsite.com. This will help you in knowing how many pages Google has indexed and if the number is higher than you are not alone. If you delete the zombie pages or we can see the extra pages, then it will help you out in getting more organic traffic. And also, it will help in boosting up your Google traffic by nearly 50%. Additionally, if you delete the zombie pages, then your SEO audit becomes easier.
Find And Fix The Indexing Problems
You need to find those web pages that are not indexed on Google. For this, you can take help from the Google search console. The index coverage will show you the list of pages that are not indexed. Go through the problems due to which page does not get indexed and then fix it.
Check Out Your Organic Traffic
You need to check how much organic traffic you are getting. For this, you can take the help of Google analytics. Go to acquisition and then check all traffic and then channels. From there, you need to select an organic search. There you will get to know how many people have visited your website from the search engines last month. You can also set the dates up to 6 to 8 months.
Improve Your On-Page SEO
It is correct that on-page SEO is super important, and it helps in increasing your ranking. However, you do not have time to optimize every page of your website. First of all, you need to identify your five most important pages. These can be pages that are targeting and important keyword, getting less traffic than they did back in a day, already rank well. Use the right strategies. In case you do not know which strategies to adopt then, you can take the help of a Google certified SEO expert. They will help you out in completing this task.
Set Up The Keyword Rank Tracking
You need to track your ranking in a SERP. There are several rank tracking tools available, and one of the best available is SEMrush.
Analyze All The Backlinks
Backlinks are really important, and they are always correlated with their rankings much more than other factors. For analyzing the backlinks, you can easily choose a backlink analysis tool, and it will help you out in getting it right report regarding your links. You need to check out the referring domains and the domain authority. The referring domains are the number of different websites that are linked to you. Domain authority will tell you that how much authority your site is having. Finally, take a look over the toxic links. In case, you find that most of your links are from the shady sides then disavow them.
Fix All The Broken Links
Broken links are always bad for user experience and also affect your SEO negatively. You need to find the broken pages on your site that Google can't index. This you can then prove the index report. Take a look over them and improve them.
Apart from the above given, some other steps are required to be followed to complete the SEO Audit. The other steps include the following:
Make Your Content 10x Better
Optimize For UX Signals
Flatten Your Website Architecture
Launch a Skyscraper Post