The global proactive security market can record a CAGR of 16.4% during the forecast period (2019-2024), reveals Market Research Future (MRFR). The market can potentially reach a valuation of USD 43.4 billion by 2024.
Top Drivers and Key Barriers
With the growing menace of cyberattacks and the increasing need to meet compliance requirements, the market for proactive security solutions is bound to note a lucrative run during the review period. The small and medium organizations (SMEs) are making the highest demand in the market, given their high vulnerability to internal as well as external data breaches. With the use of proactive security solutions, organizations are able to maintain and secure crucial information against data breaches.
Proactive security solutions are used by organizations to maximize their security infrastructure, conveniently manage security vulnerabilities, and also monitor every security product from a single platform. Sensing numerous opportunities in the market, security vendors are now offering proactive security solutions backed by AMP, security analytics, attack simulation, security monitoring, risk and vulnerability, and security orchestration management. The last five years have witnessed a rise in the frequency of security breaches, which has prompted organizations to boost their IT security investments in a bid to protect against sophisticated threats.
On a different note, strong and advanced security means high cost of innovation, which is viewed as a budgetary constraint by organizations. This is seen as a major obstacle in the future growth of the proactive security market. That being said, rising adoption of cloud-based solutions across various industries along with the growing trend of the digital transformation of enterprises are deemed to offer a host of lucrative opportunities to top players in the proactive security in the global market in the years to come.
The players that are currently leading the worldwide Proactive Security Market include Palo Alto Networks, Inc. (US), Altran (France), Cisco Systems Inc. (US), Rapid7 ( US), FUJITSU (Japan), LogRhythm, Inc. (Netherlands), Securonix, Inc. (US), Symantec Corporation (US), FireEye, Inc. (US), CyArx Technologies LTD (US), Corvil (Ireland), IBM Corporation (US), Oracle Corporation (US), AT&T (US), McAfee, LLC (US), and others. These companies are indulging in strategic marketing hacks in the form of agreements, collaborations, and partnerships, which helps them gain a better position in the market.
Some other vendors that form the global proactive security market are Splunk Inc. (US), Skybox Security, Inc. (US), Centrify Corporation (US), DEMISTO (US), RSA Security LLC. (US), Swimlane LLC. (US), CyberSponse, Inc. (US), ThreatConnect Inc. (US), Trustwave Holdings, Inc. (US), FireMon, LLC. (US), Qualys, Inc. (US), to mention a few.
The worldwide market for proactive security has been examined with respect to segments like component, organization size and vertical.
Component-based segments in the global proactive security market are solutions and services. The solutions segment includes attack simulation, security monitoring and orchestration, security analytics, advanced malware protection and risk, and vulnerability management. The services segment can be dissected on the basis of professional services and managed services.
The organization sizes included in the report are small- and medium-sized enterprises (SME) and large enterprises.
Vertical-wise, the global proactive security market has been considered for banking, IT and telecommunication, healthcare and life sciences, financial services, and insurance (BFSI), retail and e-commerce, government and defense, manufacturing, energy and utilities, and others.
ReliaQuest is in the process of acquiring Threatcare, an Austin-based company with expertise in proactive cyber defense. This move is expected to elevate the protection for ReliaQuest's enterprise customers as it can help offer integrated threat simulations that validate content, controls, and associated workflows quickly. This enables proactive enhancement of security programs.
The geographic study of the global proactive security market has been done for Europe, Asia Pacific (APAC), North America, along with the rest of the world (RoW).
North America is believed to be the most profitable market for proactive security, apparent from its highest share in the market. The market growth in North America is the result of the high use of proactive security solutions by enterprises, on account of increasing sophistication of cyber-attacks. The United States (US) is the leading market in the region, due to the adoption of cybersecurity solutions combined with the initiatives taken by renowned companies. These companies are entering partnerships with various technology vendors to expand their product portfolio as well as their customer base in the region.
The proactive security market in Europe has been estimated to be the second largest, fueled by surging deployment of proactive security to combat the growing number of attacking techniques. The mounting need to manage strict regulations and compliances; in addition to increasing adoption of internet of things (IoT), BYOD and smart mobile devices also give a significant boost to the regional market.
APAC is anticipated to exhibit the fastest growth rate during the review period, on account of the rising penetration of the internet which has given rise to cybercrimes in recent years. Also, surge in the number of new small and medium-sized enterprises and the growing vulnerability to cyber-attacks also benefits the regional market.
LIST OF TABLES
Table 1 Global Proactive Security Market, By Region, 2019–2024
Table 2 North America: Global Proactive Security Market, By Country, 2019–2024
Table 3 Europe: Global Proactive Security Market, By Country, 2019–2024
Table 4 Asia-Pacific: Global Proactive Security Market, By Country, 2019–2024
Table 5 Rest Of The World: Global Proactive Security Market, By Country, 2019–2024
LIST OF FIGURES
FIGURE 1 Global Proactive Security Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Proactive Security Market
FIGURE 4 Value Chain/Supply Chain Of Global Proactive Security Market
FIGURE 5 Share Of The Global Proactive Security Market In 2019, By Country (In %)
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