Converting your WordPress website into a mobile app is not enough. Due to the lack of proper strategy, you can suffer a high bounce rate. By definition, the bounce rate is the percentage of visitors leaving your app after visiting only a single page.
If you have built a mobile app using the WordPress mobile app builder, the bounce rate is one of the key metrics that you should judge for your app's success.
You need to consider the factors that can lower the bounce rate of your app. It is so because the more your visitors stay on the app, the more money you can make. Added to that, you will also get more subscribers, ad revenue, and prospective users.
Well, not all bounces are bad for your app. For instance, if users are clicking your affiliate links, the bounce rate is good for you.
However, if you want to reduce your bounce rate on your WordPress mobile app, here are the seven tips that you can implement today –
What do you expect from your app readers when you add an article to your app? What should they do next after reading your article? Do they need to stick around or jump straight to the back button?
Adding great content naturally encourages your readers to stay and read more. Also, you need to make it as easy as possible for them to do so.
The best way to achieve this is by adding internal linking and related content widgets at the end of each article or perhaps on the sidebar.
If your mobile app looks like it is built with old template designs, you cannot expect your users to take you seriously. App users are a demanding bunch, which means beautiful design is one of the things that they are expecting from you.
With AppMySite WordPress mobile app builder, there will be no excuses for lousy app designs. Besides looking good, your mobile app should be functional, as well. If your app users struggle to navigate your app, they will simply leave it.
Since a good chunk of your traffic will come from mobile users, you need to choose a responsive theme to make sure that your app can be viewed on any device.
Adding relevant headlines to the articles you have posted to the app is going to attract your app users.
Irrelevant headlines will catch the wrong crowd. As a result, people exit your app looking puzzled.
Write to the point as your article titles set expectations for the content of your article. And, you also need to deliver on these expectations.
Similarly, you should not cram non-related keywords into your content piece. By doing so, you may get extra traffic, but your bounce rate will be much higher if your content will not meet these additional audience members’ needs.
When your users click a link to an external source on your app, make it accessible in a new window. Else, your bounce rate will get higher as you are sending your audience away from your app.
Create a link where your users see a checkbox that says ‘Open’ link in a new tab. They can just check it and will be good to go. Assure that all your external links are redirected to new tabs if you want to keep your visitors engaged and reduce the bounce rate.
404 Error page tells your app visitors that your app is working, but the page they are looking for does not exist. It happens because of changing permalink structures, deleting content and broken links.
If your visitors are unable to see the content, they are expecting, they will exit your app.
While some 404 errors are inevitable, if you can keep them to a minimum, your app’s bounce rate will be lower.
Use the Redirection plugin that automatically sends your users to the right place after any URL changes.
In this internet era, users want instant gratification, which means 'they want it, and they want it now'.
If your app has a loading-speed of three seconds, you are losing 57% of your app traffic. It’s a lot for your impulsive app users.
Beyond app bounce rates, a fast-loading app can also strengthen your SEO efforts.
Pop-ups have proven their true use. They are being used for improving the track record of subscriptions. On the other hand, they sometimes hurt user-experience and cause people to exit your app.
In that sense, the conversion rate must be given more priority over the bounce rate.
Use pop-ups thriftily but at the appropriate time. Get maximum benefit from them, while minimizing the friction.
The bounce rate significantly impacts on an app’s profitability. Perhaps, you can use these tips and tricks listed above to reduce bounce rates.
Have your app well-optimized to get your users to stay longer by ensuring high-quality. Also, keep your app trustworthy for your audience.
Get in touch with mobile app builders like AppMySite.com to build a beautiful WordPress mobile app for your blogging website.
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