TikTok is the social network of the moment, in which around 500 million users spend more and more time sharing small videos of moments from their day today. From parodies to challenges, everything can be found in this new social network that brightens the day to day of centennials. And as in all networks with millions of active users, there is no shortage of advertising.
Although it should be noted that it is still a new and little exploited topic, TikTok works on how to monetize its platform and offer brands a wide, young, and active audience.
The brutal growth of this social network has popularized TikTok in Spanish, to the point that there is already a TikTok Mexico work team that in the summer of 2019 already had 11 employees.
Given its popularity, in this post, we are going to analyze what are the advertising options that TikTok offers and what are its advertising formats. When do TikTok Ads appear? Ads on TikTok started showing in January 2020. Earlier year, they gave the food delivery service Grub Hub a chance to be one of the first brands to promote their services on the platform. It consisted of a small 5-second video that the user could voluntarily skip.
How much does it cost to promote your products on TikTok?
Due to its novelty, advertising on TikTok is not as accessible as it is on other social networks. This is so because the initial investment must have a certain volume, and that is why campaigns ranging from $ 10 to $ 300,000 are recorded. Although it does not require a minimum investment, it is recommended to invest about $ 50 a day to appreciate a return.
In addition, as in most advertising campaigns, data is required to measure how the campaign is performing, something that increases the value of the campaign at launch.
Therefore, it is essential to have a forecast of the budget available to invest. If it is not very high, it is better to look for another platform with the same target, but that is a little cheaper.
Despite the fact that TikTok has exceeded the number of downloads from Instagram itself, it is true that the level of user engagement is far from other social networks. TikTok users typically consume 52 minutes of content from the platform daily, but only 28.56% interact with it, according to the latest study by AppTopia.
However, not everything is negative, Buy TikTok Views it is a good opportunity to reach million followers and views where the line and brand values are identified with those of the platform and its users.
TikTok for business
If you are ready, follow these steps to create your advertising campaign on TikTok:
- Creation of the account in TikTok Ads. The first step is the one that takes the most time. Click Create an Ad to create the account and a platform representative should contact you to validate the account so that you can continue with the process.
- Creation of the campaign. When creating the campaign, you must define the objective, which can be scope, performance-focused, or application download.
- Ad group. Now is the time for interest segmentation. You can target each ad group to a specific targeting and even select which TikTok networks you want to promote your products on.
- Set up the budget. TikTok gives you the option to set a daily or total budget. The minimum is $ 500 so depending on your budget you can select one option or the other.
- Create the ads. With the Video Creation Kit is easier to create the ads thanks to its templates. In addition, it includes a gallery of sounds.
- Optimize your campaign!
TikTok ad formats
Finally, these are the ad formats that you have available when creating your campaign.
These video ads are shown in the user's feed. They have a CPC, CPM, or CPV payment model depending on the configured objective or the type of file and they work through dynamic bids. Regarding segmentation, it is available to select targets based on geolocation, age, gender, or create personalized audiences. The platform is working to offer to target interests or behaviors.
This format, and the following ones, require a platform representative to carry them out. Also, they are less economical. This in case, the TikTok ad appears as soon as you open the application occupying the full screen and is limited to one advertiser per day.
Its viral potential is the highlight. Encourage users to participate in a challenge and upload a video like the one presented by the brand.
Augmented reality is present in this format. It is very much in line with Instagram or Snapchat filters. The brand can create its own filter that users will then use to make their videos.
Advertising on TikTok is considered to be still in the beta phase. Still, the platform is constantly working on it. Representatives of the brand speak of the transition to advertising at a slow level because they do not want to collapse the social network as has happened with other platforms. On the other hand, they also work on improving statistics because it is a basic aspect at the advertising level.
All those companies whose public is on this platform and who have a budget large enough to launch a campaign on TikTok must give free rein to the imagination of the creative team in order to entertain and enchant the Z generation.