Why Text Messaging?
The growth of internet and social media has led many marketers to focus more on these channels for marketing. The fact is that text marketing or SMS marketing is much more powerful than other channels of marketing when it comes to reaching out to customers. Text marketing can be used effectively to reach out to customers of an online store. It can help in connecting with potential customers and engage with existing customers. 92% of smartphone users use text messages. A study found that those in the age group of 18-44 rated text messaging as their No. 1 choice of communication. E-commerce businesses can use text messaging for their marketing activities.
Text Marketing for E-Commerce
Text marketing involves sending short messages. While these messages cannot provide full details, they are useful for sending reminders and connecting with customers. Text message can be done where messages can be sent to many users at once. Individual messages to customers can also be sent. A web link can be added to the message (using bit URL). This will help you analyse the effectiveness of your message as you can track how many customers clicked on the link.
Text marketing can be used by E-commerce companies to do the following:
1) Encourage leads to login to your portal
Through text marketing, e-commerce portals can reach out to leads whose database they already have, they can be provided details to motivate them to join the portal. As per legal requirements, a provision should be provided for people to opt out of receiving messages.
2) Welcome new customers
Once a customer registers on the portal, a message can be sent to welcome the customer. The welcome message can be used for promotion to make the customer start buying from the website.
3) Inform customers of offers and deals
Once a customer registers on the online portal, regular messages can be sent to update regarding deals. This would help in encouraging customers to shop regularly on the portal.
4) Update customer once the order is placed
Text marketing is not just to promote the product to keep engaging the customer. Whenever a purchase is made, a message can be sent thanking the customer for the order and providing a link for him to track the order. This helps to build a good relationship with the customer.
5) Confirm delivery of product and collect feedback.
Once the product is delivered, you can confirm the delivery and most importantly get feedback from the customer. This feedback will be valuable to understand if the customer is satisfied. If not, reasons for dissatisfaction can be ascertained to take corrective measures.
6) Online support
Apart from automated messages, any message sent by the customer should be replied to immediately and the portal can engage with the customer to provide timely support.
7) Follow-up on pending items in shopping cart
If the customer has pending items in the shopping cart, a reminder can be sent, with an offer if possible, to motivate customers to complete their shopping.
8) Reward loyalty
Loyal customers who shop regularly can be rewarded by providing a promo offer. This can motivate them to buy more.
Text marketing can thus be used by E-commerce companies to promote their business effectively.
Businesses can use TXTImpact business text messaging tools to send text reminders for appointments, or events, even put out updates to the company and employees. Send mass text message and connect with individual using one-to-one text messenger. Moreover, customers can report issues by texting the support number for the company so that the issue is brought to attention as quickly and conveniently possible. A centralized way of communication in a business is essential to gain the most success.