Why Dynamic Travel Content Packaging is Necessary for The OTAs

Why Dynamic Travel Content Packaging is Necessary for The OTAs

Provide a one-stop shop for a better travel experience

Before investing in travel business, it is better to do proper market research and understand what your targeted audience wants from an online travel booking portal. When it comes to vacationing or going for a trip to a different place, travelers prefer getting either flexible or pre-designed travel itinerary.The features that enable them to create their itinerary as per their convenience and which is less time consuming and have multiple options of global travel contents and pre-designed travel packages in exotic locations. Millennial travelers don’t want to spend time switching between suppliers to book a flight, a hotel room or other travel products. Many seasonal travelers prefer a site that can easily align their budget and which includes traveling, lodging and sightseeing facilities.

So, when the OTA understands the core requirements of its targeted clients, the first thing they do is to build a robust and online platform and integrate features that represent the products and services you are selling properly so that the clients don’t have to face any inconvenience. Apart from that, in order to entice the majority number of travelers, create combo products (flight+hotel) or a complete travel package- holiday package at exotic and top touristic locations, honeymoon package, corporate package etc. This will encourage your users to make a purchase from your site. The huge expansion of the travel industry is due to its implementation of the contemporary strategy and the way it offers convenience and ease of bookings and the dynamic presentation of travel package. With the advent of technology, the travel industry has come a long way and now it is capable of designing dynamic packages by adding extra values. Although, the dynamic packaging system a travel agent chooses, depends very much on what they are looking to sell and to whom. A dynamic packaging of travel product consists of booking of all means of transport, such as flight, bus, train, car rental, hotel booking as well as complete vacation package which includes sightseeing and many more. This extends the process from simply selling a flight to selling a complete vacation experience.

Along with the pre-designed travel packages, the OTA should also allow the user to create their own itinerary. A customizable or flexible travel package is something that can captivate the attention of a particular group of travelers, who wish to design their trip as per their choice. No doubt, an ideal packaging of travel contents can be possible only if the travel agents have access to the global travel contents and become the largest aggregator of it. Although travel packages or holiday packages are not new to the travel agents, but it gained popularity due to the demand for one-stop shop and the emergence of GDS API can proclaim the credibility.

A travel retailer will be facilitated with the following benefits after he creates a dynamic travel package:

  • Special discounts on dynamic packaging can inspire traveler to purchase, thus increases your sales and earns you profit.
  • Deal with supplier such as flight, hotel etc. negotiated contracts.
  • Integration of GDS API opens up an exposure to huge inventory of global travel products.
  • Customers will receive the whole travel package and also can create his itinerary.
  • Administer markups and commissions.
  • Automate operations and boost efficiency with an integrated back office management system.

The packaging of travel contents generally executes the following functions:

  • Inventory Management
  • Booking management system
  • Customizable feature
  • Multiple payment gateway
  • Multi-language and multi-currency support system
  • Yield management and revenue management system

The visitor of your portal should get the real-time access to your travel packages and must understand what are the key components included in the package, they are intending to purchase. Create content or blog for each travel package to let the visitor imagine himself, what it would be like if they purchase the travel package you are selling. You should deliver the data to the user about the various marketing messages and notifies them if any promotional offers are running on by the agency or by the travel product suppliers, so that they can get the best booking experience. To accommodate your customer with each requirement should be your utmost priority and must allow the user to get his own travel itinerary without any discomfort.

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