The global interactive video wall market is predicted to touch USD 17,647 million at a 15% CAGR over the forecast period (2016-2023), states the new Market Research Future (MRFR) report. Interactive video walls are powerful display options that displays information or message that is larger than life. A key feature that makes such displays incredibly effective is their flexibility, thus it is used in an extensive range of applications. The best part, it can be scaled down or up to any size, meaning this can fit in all types of venues. In case of larger installations, microtiles are used in place of full displays, yet the function and look are mostly identical.
Various factors are propelling the interactive video wall market growth. These factors, as stated by the MRFR report, include technological advancements, increasing adoption of interactive displays at public places such as airports, accessibility of 3D video wall, and availability of higher-resolution image on a single display. Additional factors pushing market growth include gesture-controlled engagement, touch screen engagement, high-definition digital display, high-performance touchscreen interactivity, high-definition digital display, high-impact data visualization, and multi-touch interactivity.
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On the contrary, the high implementation cost is likely to hamper the interactive video wall market growth over the forecast period.
The Market Research Future report provides a wide segmental analysis of the interactive video wall market based on display units, types, organization size, frame size, deployment type, and end user.
Based on type, the interactive video wall market is segmented into 3D installation, landscape and portrait, custom layout, and others.
Based on display unit, the interactive video wall market is segmented into LED, LPD, LCD, and others.
Based on frame size, the interactive video wall market is segmented into 4×4, 3×3, 2×2, and others.
Based on deployment, the interactive video wall market is segmented into multi-touch, touchless, touch-based, and others.
Based on organization type, the interactive video wall market is segmented into large scale enterprise and small and medium scale enterprise.
Based on end user, the interactive video wall market is segmented into entertainment, media, government and defense, IT and telecommunications, retail, and others.
Based on the region, the interactive video wall market size report covers growth opportunities and the latest trends across the Asia Pacific (APAC), Europe, North America, and the Rest of the World (RoW). Of these, North America will lead the market over the forecast period. This is on account of the presence of key players in this region such as Horizon Technologies and NEC Display Solutions that are making heavy investments in interactive video wall displays. Moreover, the growing demand for multi-touch and gesture-controlled engagement is also boosting the market growth in this region.
The interactive video wall market in the European region is predicted to have the second-largest share in the market over the forecast period. This is on account of the increasing demand for landscape, portrait, and 3D installation video walls in this region. Moreover, the presence of key players in the region such as Philips, Navori SA, is also pushing market growth.
The interactive video wall market in the APAC region is predicted to grow at the highest CAGR during the forecast period. This is owing to the growing demand for LED and LCD video walls.
Leading players profiled in the interactive video wall market report include LG Display Co. Ltd. (South Korea), Philips N.V. (The Netherlands), AU Optronics Corp (Taiwan), Adflow Networks (Canada), Panasonic Corporation (Japan), Omnivex Corporation (Canada), NEC Display Solutions (U.S.), Navori SA (Switzerland), Sony Corporation (Japan), and Samsung Electronics Co. Ltd. (South Korea). Key players are acquiring numerous strategies to strengthen their position and create a foothold in the market. These include collaborations, partnerships, mergers and acquisitions, product innovations, research and development, and more.
July 2019: Digi Belize has recently inaugurated its new Signature Store, located at Mirab Department, Belize City. This store features hi-tech advertising screens, digital device displays, and state-of-the-art interactive video wall to enhance gadgets, gaming consoles, and digital branding with an aim to optimize customers’ digital experience.
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