Growing urbanization and increasing awareness about the digital banking system around the world is one of the major reason behind the growth of mobile money industry. Although, mobile money users are increasing day by day, many users are also concerned about the privacy and securities issues. Today, mobile money is being widely used in the urban cities, but people living in the rural areas are still in the adoption stage. There are various factors which is slowing the growth of mobile payment services in rural areas. Lack of information and high dependency on the regular payment system are some of major factor which is hampering the growth of the market in rural areas. To overcome from these problems, companies are coming up with various new plans and strategies to gain the trust of the people. Also, government of various countries is also promoting cashless economy concept helping the nation to grow with faster pace.
Mobile money is a new technology which helps their users to use their mobile phones to perform day to day money transactions such as receive money, make payment and store. Mobile money is also referred as mobile wallet or called by the name of specific service providers such as mPesa, Tigo and others. In more than 150 countries, there are more than 260 different mobile money service majorly popular in Asia region. Mobile money is usually offered in any country by the mobile phone service providers and private institutions where each user is assigned a unique account number which is similar to their mobile number in most of the time.
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December, 2017, Bitt launches mobile money app. Bitt Inc., a American company located in an Caribbean announced the launch of its new mobile money app.
December, 2017, In recent news, Apple Inc. announced that Apple customers in the US can use Apple Pay to send and receive money with friends and family quickly, easily and securely. Apple Pay is now the simplest and most convenient way to make person to person payments on iPhone, iPad and Apple Watch. Apple also stated that Apples platform iMessage is already being used by Apple customers to communicate but now they can transfer the money within those conversations.
December, 2017, Mastercard Inc. has recently launched a new service named – Mastercard Assemble – to better serve its customers belonging to the millennial population bracket. Mastercard Assemble is a platform offering total money management via a digital prepaid account, a mobile app and a payment card (virtual or physical). It will provide a bouquet of services such as checking balances, budgeting, setting savings goals and making near-real time payments to almost anyone in the United States with a valid debit card via a P2P service supported by Mastercard Send. To sum up, this digital platform provides one single solution for all the banking needs.
December, 2017, Paytm announced that the company have successfully acquired Nearbuy and Little, which deals with platforms that focus on local restaurants as well as commercial establishments. The acquisition of Nearbuy and Little is expected to gives Paytm access to the large number of merchant partnership and huge potential customer base.
Mobile Money Industry – Segmentation:
Segmentation by Transaction Type: P2P, P2B, B2P, B2B
Segmentation by Mode: Mobile Applications, Smartcard/NFC, SMS & Web among others
Segmentation by Financial Services: Mobile money, Mobile savings, Mobile insurance and Mobile credit
Segmentation by Verticals: BFSI, media & entertainment, travel & hospitality, web services, retail, and healthcare among others
Mobile Money Global Market – Regional Analysis:
Currently, Asia-Pacific region is dominating the market of mobile money and holds immense potential. Increasing population and growing the amount of mobile users are few of the major factor which is driving the market of mobile money in Asia Pacific region. Also, increasing awareness about the benefits of mobile payment is also supporting the market growth. On the other hand, various approaches of local bodies and government towards the promotion of digital economy is also helping the market growth. North America money market is growing with sustainable growth rate and holds second position in the global market. Presence of global players and rich technology and advance banking system is one of the major factor which is supporting the market of mobile money in North America. Europe on the other hand stands as third largest market for the mobile money. Presence of developed countries and growing BFIS industry in European countries are some of the factors which is supporting the market.
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