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In the modern market, more often than not, brands across all industries (whether operating in B2B or B2C markets) flaunt, or rather more accurately, market their products as a complete consumer experience. The most common example of this is when companies offer pre and post-sale services to their consumers. This usually varies from customisation experience on the product itself to repairs and replacement of products with limited time warranty models which are usually standardised to one to five years for FMCG (Fast Moving Consumer Good) products and up to 10 years for SMCG (Slow Moving Consumer Goods).
So, the question to be asked is whether or not the offer pre and post-sale services that brands offer actually benefiting the end user, i.e., the consumer. Let’s take a look at the pros and cons once.
So finally, are brand pre-and post services actually worth it? They certainly have their advantages, but those exact same benefits create a con for the consumer. But having said that, one must admit that getting pre and post-sales services directly from the brand is definitely the better way to go. Especially as far as long-term investments in the field of agriculture are concerned. Products of heavy machinery such as cranes, rollers and tractors are the primary things to be taken into consideration. Also, there is no exaggeration in the fact that the assurance provided by the safety net of the brand can help farmers from our country in a big way.
So, where does one find it all in one place? Where is this brand that provides farmers of India with such a safe haven? One word, Digitrac. Digitrac is a tractor manufacturer that makes some of the best tractors in India. Also, being a part of the Escorts Ltd. brand, there is an added benefit of brand trust that its consumers share whenever they purchase Digitrac’s products or avail it’s services. Speaking of tractor services, Digitrac offers a multitude of services to its customers, all of which can be availed right from the comfort of their homes. Starting from giving its customers a tractor loan online, Digitrac also ensures that tractor insurance provided is done in the exact same manner, with the exact same level of convenience for the end user.
In the end, it’s all about preference, but with Digitrac, great assurance is just the sweet cherry on top.
Michael Owens serves as the marketing advisor of Head45 in Cardiff Bay. He is a specialist in customer experience and an expert brand strategist who is keen to take on challenges that will help the business expand. Michael puts his creative energy into penning posts that are both interesting and useful for the most popular blogging sites.