With 1 Billion monthly active users, Instagram is the second most engaged social media network after Facebook. Since the launch of Facebook in 2004, we have seen the rapid growth in social media platforms. Instagram was launched in October 2010, and it has seen rapid growth since its launch.
Instagram is the social media platform which has the majority of its users in the age group of 18 to 35. 400 Million + Stories and 95 Million + pictures are being shared every day on Instagram, so it opens the door of the opportunity for the marketer to spread awareness about their brand.
One of the important reasons for the marketer to work on their Instagram marketing is that it is a picture based platform. You can share your message in the form of picture or videos, and people remember the engaging visual content. People remember 80% of what they see, 20% of what they read and only 10% of what they hear. So the marketers have a great platform to give their best on attracting customers.
Even though Instagram has an enormous number of active users, it doesn’t guarantee the success of the brand because business from your niche is already doing well on Instagram with the excellent engagement rate and a huge fan following. According to a survey, 54% of brands are running a paid campaign on Instagram. If you don’t want to the left behind and lose your audience to your competitor, follow the below tips to improve your Instagram marketing strategy and kickstart your business growth.
1. Posting regularly on Instagram:
Well, this is the most obvious trick. But there is a reason why everyone suggests you post regularly. If you want to keep your audience engaged with your posts then you have to post regularly otherwise as I have stated the stats earlier, there are around 400 Million pictures are being shared daily so your one post per week may cost with your audience. Yes, if your audience doesn’t find your post, then forget about acquiring new followers, your current followers may also leave you. So post the creative picture/video regularly. I suggest posting at least 1 picture/video per day.
2. Use Hashtag:
Hashtag works well on Instagram. Users on Instagram follow the hashtag as per their interest. As a brand, you can create your own hashtag which you use on your every post that gives the authenticity of your brand, but the reach through your own hashtag may not be sufficient. So you can use some trending hashtag as per your niche and the type of content you are posting through your picture/video.
You can also use some of the general hashtags which are trending on Instagram and have a massive number of followers. Some of the general and trending hashtag on Instagram are:
You can also keep an eye on the trends and follow those hashtags.
3. Increase Followers:
This is so obvious. Every brand wants more followers on their business account that helps you to give your message directly to your audience. A massive number of followers on your Instagram also help to provide the authenticity to your brand if you don’t have a blue tick (that is given to the verified account). You cannot rely on organic followers without giving any efforts on increasing followers because zero efforts = zero followers and zero engagement. Yes you can use hashtags to reach more audience they may also see your post, but they may or may not give you a follow.
Here is what you can do to increase followers:
4. Follow the trends:
If you want to connect with your audience emotionally, then you can follow the latest trends and make a post accordingly. Following the latest trends can also make you go viral if you have a unique and attractive post. If something is trending, then the chances are you can target the audience globally. Don’t miss this opportunity of grabbing more audience.
5. Post something shareable:
Don’t you want to get a new audience to engage with your post? Don’t you believe in word of mouth marketing? If you care about both, then post something that your audience couldn’t resist sharing on their story or with their friends on DM. Amazing quality posts will work well for your Instagram marketing. Think about it before making your next post.
These were some of the useful points to include in your day to day Instagram marketing strategy. If you feel there are more tips which can be part of the Instagram marketing strategy that worked for you then write those tips below in the comment section.
I am Masum Hossain. I live in Dhaka, Bangladesh.