The era of improvisation came to an end.
Some years ago when the digital revolution was in its infancy it was quite simple to stand out and take advantage of the internet to do business. There was no concept of internet professional.
That first internet, although it did not offer the current possibilities, had some positive aspects. Being something new there was not much competition or saturation of offers of products and services, even users were more receptive to all the actions that took place there. At that time great marketing strategies were not necessary to stand out.
Some time later with the appearance of social networks something similar happened. To achieve results in them you just had to be present and implement the advertising and marketing techniques of a lifetime. Virtually any content was used to get a response from our customers or potential customers.
Little by little this began to change. The constant development of technology, the updates in the functioning of social networks and changes in consumer habits, to name the most transcendent, made everything more complex.
The digital environment ceased to be an area to improvise. It is currently impossible to obtain satisfactory results unless things are done well. An internet professional is someone who works full time, has the necessary knowledge and training to ensure the quality of his work.
Success on the internet is the sum of several things.
If you develop a commercial activity and want to leverage in the online world you must accept that it is not possible to do it by addressing the issue from one place.
If you want your business to benefit from the internet, your digital presence must be optimized and meet the challenges of a present that changes every second. You'll have to develop a strategy that involves various activities and disciplines that connect with each other and are necessary to achieve success.
To talk about digital presence is to talk about a web page, but not just any web page, but a professional web page that is a fundamental pillar to help you achieve the objectives of your business strategy. However, even if your website is perfect it will be insufficient, you will need digital marketing tools to bring traffic to your website since otherwise nobody will know that it exists.
You will need to attract customers using inbound marketing and content marketing . To make this possible you must create written content or in the form of images, infographics, audio or video. Such content must be published with some regularity in the blog of your website and in your social networks in order to capture traffic to said website. You will also have to build customer loyalty and attract using email marketing .
Each of these activities is a world, you will never be able to take care of your business and in parallel take care of your digital presence. If you want to get a return on your investment you will have to trust an internet professional.
Knowledge, time, work and talent.
In order for the tasks you undertake on the Internet to underpin your commercial activity to be beneficial, you must have the knowledge of the tools, techniques and trends of digital news. However, it is not enough with this, you also have to have talent so that your work, for the benefit of your trade or your brand, stands out above the others who undertake the same actions in search of similar results.
You will need time, a lot of time. In the first place for the planning, execution and measurement of the results of the work that is undertaken, and secondly, and not less important, for permanent training since everything that has to do with the internet changes with an overwhelming speed and shaking depth.
In the mass or in the procession.
Everything said above demonstrates the fact that it is unlikely that those who have to deal with their business, deal with the “day to day” have the time, knowledge and ability to manage actions in the online world, or by At least, do it right.
This fact is not something that happens only with the Internet since the same happens in other areas that have been professionalized in such a way that they can no longer be managed except by professionals.
That is why there are accountants, lawyers and a variety of companies and professionals that deal with certain tasks for which specific knowledge or time is needed to perform them. In this context, those of us who work in digital marketing and web development have become part of this whole group of service providers.
You cannot dedicate yourself to your business and also manage your digital strategy. The most sensible thing is to delegate these matters to an internet professional, just as you delegate to other professionals the tasks that you cannot perform.
To win you have to invest in the internet.
A good internet presence and professional management can mean not only the growth of your business but also its survival.
When the new digital native generations, accustomed and dependent on the internet are the most numerous force of consumers who do not live up to that moment they will go down in history.
It is essential to invest in the internet , do it in the best possible way, as soon as possible and relying on an internet professional to help you grow. You still have time but the time will come when it may be too late.
Losing strategy: Pay little attention to the importance of the Internet and believe that improvised results can be obtained.
Winning strategy: trust professionals in the sector who, like other professionals in other areas, are prepared for the task.