Your printed marketing tools are quite effective for your brand marketing. You might use them for a new product launch or seminar or even for the opening of your new stores. But you often forget that they also serve another purpose, of spreading your brand awareness. Now, if the marketing tool for a brand comes with a glaring mistake, do you think it will create a positive image of the brand?
So, when you are investing in booklet printing and planning to offer your potential customers with some amazing relevant information that they will find useful, it is necessary for you to pay attention to the accuracy of the booklets. Make sure that your booklet comes with zero error so that it can add up to the solid reputation of your brand that you are trying to establish. For that, it is necessary that you think of the mistakes that you can avoid when you are proofing your booklet before you send it for the final print. Take a look at the following points to know more.
When you are hiring someone inexperienced for layout designing or trying to do it yourself without much expertise, it will become quite a tricky situation for you. You are more likely to get a misaligned layout. So, to avoid that, make sure you are checking it properly before finalizing the order. For that, check the safe area where all your textual and visual content should be. Next, look for the cut lines so that you don’t end up getting a booklet where the text will become on the edge of the cut line. Check for the bleeds to see if the margins and the white space are sufficient or not.
When you are using multiple pages in your catalog, it is necessary that you think of adding the right page numbers so that the readers, as well as your potential consumers, don’t find it difficult to read. However, often the booklets come with improper pagination which doesn’t match with the table of content. Eventually this leads to confusion of your consumer along with a very negative image of your brand. In this case, the best option for you will be to talk about the booklet printing services so that they can provide you with a free layout so that you understand what you need to do.
Booklets are essentially designed for niche marketing. Your consumers are already convinced to engage with you. Now, they want to engage with you more. So, this is the time you can blow their mind off by showcasing the product. So, for that, you need to print high-resolution pictures in your booklet which can create a semi-tangible experience for your consumers. For this, make sure the online printing company you are hiring is printing the high-resolution images without affecting the quality.
Failing to Proofread
Now, let’s talk about another very important part of your booklet. Booklets offer you an immense possibility for printing textual content for your customers. You can tell the brand story or provide user manual with booklet. Now, when you are providing a lot of textual content, it becomes imperative that you make sure there is no error for grammar and syntax. It is needless to say that if the copy has too many errors, it will not only become a poor quality booklet but will also affect your brand image. So, don’t ignore to proofread it before you finalize the printing.
So, now as you know about these mistakes that you need to avoid for booklets, what are you waiting for? Hire a company for online printing services and place your order today.
Content Strategist by profession. Expertise in staffing, recruitment, human resource, and Tax