An **SEO Expert** is a professional specialized in optimizing websites to improve their search engine rankings. They use a combination of strategies, such as keyword research, content optimization, backlink building, and technical SEO, to enhance a website's visibility on search engines like Google. The goal is to drive organic traffic, increase online visibility, and ultimately improve the website's performance and conversion rates. An SEO expert stays up-to-date with the latest trends and search engine algorithms to ensure that their clients achieve sustainable and effective results.