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If you have created an app using a free online app maker and have launched it on the preferred stores, it’s now time to market your app.
The best way of promoting your app is Content Marketing. But, the question is that how will you identify if your content is supporting your marketing and business goals or if its working or not.
For better understanding, in this post, we will guide you about tricks to track your content marketing program. Read on:
How to track basic Key Performance Indicators (KPIs)
You can begin by collecting your data to put your measurement program in place.
First, you need to measure your marketing effectiveness monthly. Create a spreadsheet that documents and tracks the following:
- Your marketing goals: If you are aiming to have many goals, put them in order of priority.
- The key performance indicators (KPIs): You should be working on your KPIs to measure the marketing effectiveness of your content.
- Get a plan for gathering this performance information.
- Give someone responsibility for collecting and reporting this data.
Consider using Google spreadsheets or another shared platform to share it with others across your enterprise. This way, everyone can view and make changes when necessary.
While measurement processes are continually evolving, you should take some time off to track, analyze, and report your content performance.
If you are looking for measuring the marketing effectiveness of your content, first, you need to understand how your content impacts overarching company goals.
Let’s understand a few tips to measure your content value:
Vanity metrics are easy to track, but it is not that insightful for collecting data.
Track your social growth, which allows you to look at trending and subjective information on where you are getting the most shares and social conversations. However, this is not enough. You need to track conversions to email and topics of interest. This way, you can adjust your content marketing plan accordingly to deliver the content in favour of readers' attention and expectations.
Collect actionable metrics
Always collect data that you want to use and will have the ability to take action upon.
Track your most actionable metrics, such as email subscribers, email engagement rate, time spent on your app, and registrations.
Learn from your industry peers
To measure the performance of your content, you need to track your email opt-ins and focus on your efforts to look at email deliverability, opt-outs, and completed profiles. This way, you can position your content to increase user engagement. On top of that, improve your email effectiveness and keep it at the top of your goals.
Be ready to adapt
Avoid tracking your content over time. Else, it will shift the focus of your marketing goals. Therefore, evaluate a list of metrics quarterly, bi-annually, or annually to ensure you are capturing the data that will best address your key questions.
Automate data collection
By looking at dashboards every week, you will have a simple way to update your KPI document. You can even consider using additional resources to get help to evaluate your content performance.
Take time for analysis
It is not enough to collect data and add it to a spreadsheet. The data needs to be analyzed to know where the opportunities for improvement lie and what would be the best path for achieving those improvements.
It is important to measure the results of your content marketing activities. This way, you can continually learn what your audience likes by using that information to improve continuously. As a result, you will have happier prospects or customers.
Let us know your feedback in the comments section below. Tell us what analytics tips and tools have you used to track and measure your content performance. For more info visit https://www.appmysite.com
Michael Owens serves as the marketing advisor of Head45 in Cardiff Bay. He is a specialist in customer experience and an expert brand strategist who is keen to take on challenges that will help the business expand. Michael puts his creative energy into penning posts that are both interesting and useful for the most popular blogging sites.