Today is 21 century and your business needs a social media presence it doesn’t matter if you run a small shop and big multinational company. Social media is an essential part of your business marketing strategy. Today social media is an essential art of business marketing strategy. Social media is a good platform which helps you to connect with new customers, increase awareness about your product, and helps to increase your product leads and sales.
Social media not only for big business brand and also for startups who want to be brand in the market. Using social media increase your customer base, and connect with current customers there are some media sites include Face book, Twitter, Instagram, LinkedIn and pinterest.
Benefits of social media for business growth
1. Helps to increase your traffic in website: Social media posts and ads are the key ways to drive traffic to your business as a result helps to create leads and sales.
2. Generate leads: Social media offers an easy way for potential customers to express interest in your business and your products, more than 65% small business are on social media to increase leads. Social media have the ability to generate highly qualified leads through advanced targeting.
3. Helps to improve search engine ranking:-social media helps to improve their changes of appearing among the top ranked pages.
4. Keep and eye on competitors:-Social media is a great way to keep an eye on your competitors. it gives you the opportunity to monitor from their performance and social media can also help you learn from your competitors. Learn the strategies how your competitors are performing better than you
5. Develop trust with customers: - social media is not much more than for promoting and selling your small business or products and services. It gives you the opportunity to build trust with customers and develop loyal customers.
6. Create brand promotion:-Social media can put your brand in front of your target audience faster and easier also it gets your target audience. Advertising through online life is simple for entrepreneurs as long as you effectively post via web-based networking media pages. Some normal online networking locales incorporate Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
7. Encourage Engagement Social media evolve constant releasing new features because of rapidly changing environment. They play with new ways to connect with your audience and give permission to learn as you go. Like you can create engaging video content for social media with simple set up with good lighting, a Smartphone, and tripod.
8. Provide support. Customer instead of calling a customer service line they go to social media platform like face book or twitter to solve problems or find information.
Like create a system for tracking customer comments, questions and complaints on social media.
Respond as quickly as possible to questions and concerns.
Listen to criticism and make customers feel heard.
Grow affordability: - today not every company can afford huge campaigns. Your business depends of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like face book and Instagram.
So what goal you want to achieve so you don’t waste any of your budget on unhelpful advertising.
Social media is an important part of your business marketing .but it doesn’t have to be stressful to manage. Take the first point, create a profile and start engaging with your target customers.
More affordable Advertising
In spite of the fact that you can pay for some publicizing highlights, as on Facebook, online life is free. You can focus on those commercials to contact individuals inside a specific sweep of your business. That implies you don't finish up paying for promoting outside of your neighborhood client base.
To begin promoting on Facebook, set a spending limit and pick your gathering of people. Rather than hacking up a large number of dollars via web-based networking media promoting to reach the country over, independent ventures just need to concentrate on their area.
Online life is an extraordinary promoting device without paying for the additional highlights. You can refresh your supporters on advancements, deals, new items, or even just industry-related data. Posting photographs likewise help clients see what you offer.
With internet based life, you promote to your present clients. Be that as it may, you likewise can promote to potential clients by getting your image out there. Your present clients are incredible brand ministers, also.
Entrepreneurs commonly know their clients specifically, making it increasingly characteristic for clients to share their encounters via web-based networking media. Current clients can post about your items or administrations, expediting your image the radar of their system and pulling in new individuals to your business.
In the realm of business, deals, and benefits, paying little respect to what your industry is and your identity advertising and pitching to, the spotlight needs to genuinely be on the client.
I am Masum Hossain. I live in Dhaka, Bangladesh.