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India happens to be one of the most populated countries in the world. The population count of the subcontinent is about 1.2 billion, as the report in 2014 states. The penetration percentage of the internet here is about twenty percent. Understandably, it is lesser than the United States, where around eighty percent of internet penetration is in place. China is also ahead of India, and they have about fifty percent. In spite of what these numbers dictate, twenty percent of 1.2 billion stands to 250 million individuals using the internet. Today, India stands at the third position globally on the scale of internet users.
The stats mentioned here should explain to you how massive the target audience in India is. These numbers are continuously increasing with every passing moment. That is why Digital marketing services in Delhi are very much in demand. If you are unaware of this term or if you don’t know much about it, then you are in the right place. First of all, you require some necessary information on digital marketing. It defines the endorsement of products, brands, services, and the like on digital media. The platforms include search engine, emails, social media sites, and electronic media. Digital marketing constitutes search engine marketing, social media optimization, search engine optimization, email marketing, blog activities, content marketing, etc.
So, you may be wondering why digital marketing is so important. After all, every major business organization is trying to focus on advertising their brands through it. Here are the most obvious reasons.
Digital marketing is, of course, much younger when compared to conventional marketing channels. However, if implemented strategically, all business companies will experience a better ROI. Internet penetration is always on the rise, and so is the use of digital media. Therefore, digital marketing is an excellent way to influence targeted audiences to convert them into customers.
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