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Video Streaming Market, By Streaming Type (Live Video Streaming, Non-Linear Video Streaming), Platform, Deployment (Cloud, On-Premise), Solution (Pay TV, OTT), Service (Consulting, Managed Services), Revenue Model, Vertical - Global Forecast 2023
Market Scenario
The global video streaming market is predicted to garner USD 82 billion during the forecast period (2017-2023). The global market is considered to experience 17% CAGR owing to the rapid growth in cloud-based Video Streaming Market, asserts Market Research Future (MRFR). Video streaming is referred to as the real-time viewing of the content over the internet. The content is sent in continuous stream of data in video streaming, and the user does not require to download it. The data can be played continuously as it arrives. It is the one-way transmission of video content over a data network. The content is sent in a compressed form over the Internet and is displayed in real time by the viewer.
Drivers and Constraints Impacting the Market
With the rapid growth in the cloud-based Video Streaming Market, the global video streaming market is estimated to flourish. The use of mobile phones has increased rapidly across the globe owing to the augmenting popularity of online video streaming. This is due to the growing use of social media platforms and digital mediums for activities such as branding and marketing. The increasing adoption of smartphones, in combination with an extensive range of high-speed Internet technologies such as 3G, 4G, and LTE, has led to the increased growth of data across the globe. Video and audio traffic across the globe have also boosted the consumption of Internet data.
The accelerating demand for devices capable of supporting digital media is further helping consumers to access media content anywhere across the globe, which is contributing to the growth of the video streaming market during the assessment period. Moreover, the growing adoption of over the top (OTT) into existing video streaming systems has resulted in the growth of global video streaming market. The demand for video streaming is triggering across the globe owing to increased interest of users for watching live events, advertisements, and video calling. The convenience offered to the users and increased live streamed content are some of the prime factors influencing the market growth during the appraisal period.
On the flip side, piracy and low bandwidth, interruptions in streaming flow, or limited streaming speed are some of the major concerns considered to dampen the growth of the video streaming market in the coming years.
Key Players
The prominent players in video streaming market are – Netflix (U.S.), Adobe Systems Incorporated (U.S.), Ustream (U.S.), Amazon Web Service, Inc. (U.S.), Akamai Technologies (U.S.), Microsoft Corporation (U.S.), Apple , Inc. (U.S.), Google (U.S.), Hulu (U.S.), and Cisco Systems, Inc. (U.S.) among others.
Global Video Streaming Market: Segmental Analysis
The global video streaming market has been segmented on the basis of streaming type, platform, deployment, solution, service, revenue model, vertical, and region.
· By mode of streaming type, the global video streaming market has been segmented into live video streaming and non-linear video streaming.
· By mode of platform, the global video streaming market has been segmented into laptops and desktops, tablets and smartphones, smart TVs, and gaming consoles.
· By mode of deployment, the global video streaming market has been segmented into cloud and on-premise.
· By mode of solution, the global video streaming market has been segmented into pay TV, internet protocol television, and over the top (OTT). Among these, the over the top (OTT) solution is estimated to showcase the highest market growth rate during the appraisal period and is expected to dominate the video streaming market share.
· By mode of service, the global video streaming market has been segmented into training and support, consulting, and managed services.
· By mode of revenue model, the global video streaming market has been segmented into subscription, rental, advertisement, and retail.
· By mode of vertical, the global video streaming market has been segmented into BFSI, healthcare, education, media & entertainment, IT & telecommunication, retail, and government.
Regional Insights
Geographically, the video streaming market span across regions namely, North America, Asia Pacific, Europe and Rest-of-the-World (RoW).
Among all the regions, the North American region is predicted to account for the largest market share. The growth is attributed to the growing use of mobiles and tablets coupled with technical advancements in this region. Moreover, companies in the U.S. and Canada are using video streaming services for the launching of new products along with branding and marketing of the company’s products, which is further influencing the market growth in this region.
The Asia Pacific region is estimated to expand at the fastest rate during the appraisal period. In this region, China is estimated to grow at a significant rate during the appraisal period owing to the growing number of users accessing the Internet. Moreover, the Chinese sites have imposed a ban on several international TV series which has resulted in the piracy cases in the country. The Chinese government is emphasizing on launching state-owned video streaming service in order to control piracy and enabling a cost-effective method for users to access Hollywood contents. Such factors are influencing the market growth in this region.
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TABLE OF CONTENTS
1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 List Of Assumptions
2.4 Market Structure
3 Research Methodology
3.1 Research Process
3.2 Forecast Model
4 Market Dynamics
4.1 Drivers
4.1.1 Rapid Growth In Cloud-Based Video Streaming
4.1.2 Increasing Use Of Social Media Platforms And Digital Mediums For Various Activities Like Marketing And Branding
4.2 Restraints
4.2.1 Increasing Number Of Cyber-Attacks On Video Streaming Platforms
4.3 Opportunities
4.3.1 Emerging Opportunities With 5G Deployment
5 Market Factor Analysis
5.1 Supply Chain Analysis
5.1.1 Raw Material Suppliers
5.1.2 Component Manufacturers
5.1.3 System Integrators
5.1.4 End Users
Continued…
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