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Now that you have built your app, you might want to communicate with your target audience who has downloaded your app.
You can use push notifications to interact with customers who have downloaded your app but are not using it.
However, the question is- how will you get this feature in your mobile app? Simply building an app via mobile app builder for WordPress, gives you this added feature in the app.
Sending notifications directly to each user’s device will be a great way to engage with your audience.
Push notifications are only helpful when they are used correctly. If you are using these notifications inadequately, it will have a reverse effect on your app.
Instead of using your app, users will mute your notifications.
If you do not want to find yourself in this place, you need to be thinking about your push notifications strategy.
On average, more than half of your app users enable push notifications.
Android users are pretty much curious about enabling push notifications rather than iOS users. Moreover, Android users dominate the global market share. It means, that the majority of people want to get push notifications.
With that being said, many reasons force a user to turn these notifications off.
If your notifications have been getting muted or if you are trying to avoid getting them muted, here, in this post, we will guide you why your app users mute push notifications. Also, how you can send these notifications without getting them turned off:
Notifications are annoying
52% of mobile app users say that push notifications are an annoying distraction. However, about 26% of users feel great about getting these notifications as they are of their interests.
Moreover, another 20% of app users specified that push notifications enhance their productivity. With notifications, they can quickly receive relevant and timely information without having to launch the app.
Now, you need to find out why these push notifications are annoying.
The primary cause is using these notifications overly. If people have downloaded your app, it does not mean you send your notifications desperately in fear of losing them.
Speaking theoretically, it is not a bad idea. But, that's not how you should treat your app users.
If you want to have as many people as possible to be engaged and satisfied with your app, you need to consider the right approach towards push notifications.
Sending too many push notifications will simply annoy your users and cause them to stop using your app altogether.
However, if app abandonment rates get too high, it could lead to the downfall of your brand. For this reason, you need to re-evaluate your strategy and figure out what users want to hear from you.
Send not-so annoying notifications
While not all push notifications are annoying, you must consider what type of app you have when you are sending push notifications.
You will have a great chance of having higher opt-in rates, depending on your industry. People majorly do not want to get push notifications from specific industries.
For example, if people take one or two vacations all year, they do not want to be notified about travel deals on a daily or weekly basis.
No one wants their phone to buzz every time with the notification. However, you can reduce the chances of getting your notifications muted.
Here are the notification strategies that are not perceived as annoying:
Send personalized notifications
Your push notifications have to be relevant to each user.
If you are sending irrelevant notifications to users, they will surely mute them. However, if you send something personal, it will increase their engagement.
For example, you can offer a discount that is related to something the user has purchased in the past. With this offering, you can also see an increase in your conversion rates.
Do not send it very often
Sending personalized notifications does not mean you can send out notifications every day. You need to be selective.
Put lots of thoughts into each notification whenever you send it to your users. Also, make sure that you do this carefully.
You should send your notifications once a week, at most. Probably even less. Moreover, you can limit this to two-three times per month if you want to reduce the chances of getting them muted.
Contain immediate value
Send notifications to your users that are timely and necessary, which are also based on the needs and functionality of your app.
Your notifications must make the user’s life easier and add immediate value. Consider the different tricks that you can apply to your app the next time you want to send a notification.
If your notifications are not adding immediate value, you should probably think twice before you hit a send button.
Give a discount on a flash sale
You can use your push notifications for sending discounts, free stuff, a flash sale, or some deal. Your users probably won’t think that it is annoying. However, you need to be sure that you are not sending them very often.
It is a great strategy to boost sales on your app and could be the driving force behind getting a conversion.
Your users, rather than seeing this as an annoyance, will be happy for having an offer in their hands that can save them some money.
Get people to turn your notifications on again
Use other marketing channels, like sign-ups.
For example, when a user created a profile, you can ask them for their email address. With this email address, you can send them an email that explains how push notifications will improve their life.
You can give them a relevant offer, or send them something free.
Let your app users know that you will be periodically sending gifts, discounts, deals via push notifications.
Once you get your users to opt-in to your notifications, ensure you follow the above-listed tips.
Push notifications are an effective way to communicate with your app users. However, these notifications need to be used sparingly and adequately.
People usually turn off these notifications as they get annoyed with their frequency, sometimes, or irrelevance.
When you're coming up with a push notification strategy for your app, you need to keep certain types of notifications that people do not find annoying.
If you apply these tips, your users will not mute your notifications, instead, increase their engagement.
Let us know in comments, what type of push notifications you are sending to your app users.
Michael Owens serves as the marketing advisor of Head45 in Cardiff Bay. He is a specialist in customer experience and an expert brand strategist who is keen to take on challenges that will help the business expand. Michael puts his creative energy into penning posts that are both interesting and useful for the most popular blogging sites.